Flag-specific teaching logic turns your play into interactive learning players explore from their own position. Quizzes show what they understand, and your report shows where it breaks down, so the next practice goes straight to the gap.
Plays can be understood from a whiteboard, a bird's-eye view, or any player's eyes: the QB's, a receiver's or a defender's.
Drag to rotate the field, pinch or scroll to zoom, tap a position to see through that player's eyes.
Why ChalkTalk
Built on how great coaches already teach.
The whiteboard, the walkthrough, film study, reps and position-by-position teaching work. They're how the game has always been passed on, and they still are.
What they can't do is follow the player home, or tell a coach who understood the read and who only memorized the movement. ChalkTalk extends the teaching you already do: players revisit your play from their own position, show what they understand in a quiz, and your report shows where understanding breaks down so the next practice can go straight to it.
What already works
Whiteboard and playbook
Walkthroughs and reps
Film sessions
Position-by-position coaching
+
What ChalkTalk adds
The play on every player's phone, phase by phase
3D view through their own position
Quizzes on offense, defense and reads
A coach report of where understanding breaks down
Built by a coach with 20+ years on the sideline, who also founded Hoops Creating Hope, which uses basketball to teach young people in India. Teaching the game is the point.
The problem
Players get the picture. Not the play.
Every coach has a system. Getting it out of the coach's head and into all of your players' heads, understanding the concepts the same way, is the hard part.
Scattered
PDFs, whiteboard photos, screenshots and group-chat explanations. Each one shows a frame, not the sequence, the reads or the counters.
Static
A drawing can't show timing: when to break, when the ball comes out, where the rusher and the safety will be. That's exactly what players get wrong.
Hard to check
Practice time is limited, so it's hard to know who understood the read and who only memorized the spots, until it shows up in a game.
How it works
From your play to their understanding, in five steps.
Real screens from ChalkTalk. The report uses sample data.
1
Build the play
Type or talk through the play the way you'd explain it in the huddle. ChalkTalk builds it phase by phase: the formation and motion, the snap, the routes and each read, with the defense's reactions, and you review it before anyone sees it.
2
Explore it from their position
Players see the play as a diagram, in motion, and in 3D through their own eyes, with the defense they'll face: the QB reading the field, a receiver turning to find the ball, a defender watching their player. Every position gets its own job, in your words.
3
Test what they understand
"What happens next?" on every phase, and the QB's real question: where do you throw it? The answer comes from the field, not a fixed order: leverage, space, a clear throwing lane, and time before the rusher gets there. Tap the field to answer, in 3D or on the diagram. Each answer comes with the why.
Coach report · sample data
4
Find where it breaks down
Your report shows each play's quiz results phase by phase, first try, with weak phases flagged, plus each player's scores and who hasn't opened the play. Opening a play isn't the same as understanding it, and the report shows the difference.
↻
5
Reteach the gap. Check again.
You decide what to reteach: one phase, one read, one group of players, instead of running the whole play again for everyone. Players revisit it and retake the quiz. The next result shapes your next practice.
Most tools end when the player finishes the activity. ChalkTalk's loop keeps going: the report sends you back to teaching, aimed at the specific gap, and the next check tells you whether it closed.
The ChalkTalk Learning Spiral
A continuous cycle of instruction, comprehension, and targeted improvement.
Teach and visualize
Translate flag football concepts into interactive learning.
Practice and assess
Let players revisit concepts and demonstrate understanding.
Diagnose the gap
Give coaches reports identifying where comprehension breaks down.
Target and reassess
Focus instruction, revisit the concept, and test again.
Every learning cycle informs the next teaching decision.
TeachYou build the play with ChalkTalk's flag football teaching logic: phases, roles, timing, reads and defensive reactions. It's your whiteboard, playbook and walkthrough, organized.
VisualizePlayers see their own responsibilities from their own position, not just a diagram to memorize: what to recognize, anticipate and do when the defense changes.
Practice and revisitPlayers review at their own pace, before and between practices. It reinforces your teaching. It doesn't replace reps on the field.
AssessQuizzes on the play's phases, reads and decisions, on offense and defense.
DiagnoseYour report shows the phase where understanding breaks down and each player's results, separating "opened the play" from "showed they understand it."
TargetYou choose what to reteach, clarify or rep, aimed at the gap. ChalkTalk shows you where; the coaching call is yours.
ReassessPlayers revisit the concept and retake the quiz, and your report shows whether the gap closed.
Illustrative example · sample data
One read, one gap, one fix.
The report's quiz-by-phase rows, filled with sample data.
StruggleSeveral players miss phase 4 of Smash: reading the corner to choose the hitch or the corner route.
Spot itThe report flags phase 4: 4 of 11 right on the first try. Phases 2 and 3 are fine.
TargetThe coach spends ten minutes of practice on the corner read, not the whole play.
Check againPlayers replay phase 4 in 3D from the QB's eyes and retake the quiz before the next practice.
Where the time goes
Keep the coaching. Spend practice where it matters most.
ChalkTalk is designed to help coaches focus teaching time where it matters most: players arrive having seen the play, and you arrive knowing which part to work on.
Conceptual workflow comparison, not measured time data. Results will be measured in the pilot.
Approach
Before practice
During practice
Between practices
After a check
Whiteboard and walkthrough
Players arrive new to the play.
Coach explains it, team walks through it, re-explains for whoever missed it.
A photo of the whiteboard, if anything.
Gaps show up in scrimmage or games; the next practice re-teaches the whole play.
With ChalkTalk
Players study the play, their position and the defense on their phones.
Walkthrough and reps go faster, with more time on execution and decisions.
Players revisit it and take the quiz.
The report shows the weak phase; the next practice targets it, then players check again.
For coaches
What you get.
Teaching that goes home. Your play, in your words, on every player's phone between practices.
Roles and reads, not just spots. Each player sees their job from their own position, with the defense they'll face.
The point where it breaks down. Quiz results by phase show which part of the play isn't landing, and for whom.
Follow-up aimed at the gap. Reteach one phase or one read instead of the whole play.
One way of teaching. The same plays, cues and checks for every coach and player in your program.
Defense on any play: Cover 0, 1, 2 and 3 with one or two rushers, and NFL FLAG 5v5 man and zone for youth.
Built for flag football
NFHS 7v7 on every state field size, and NFL FLAG 5v5 for youth. Positions coded QB, C, X, Y, Z, H and F, a line of scrimmage, the 3-flag belt, and defense that follows the rules: rushers from the rush line, man and zone coverage, no contact. Players learn the right habits from day one.
For programs
One system, taught the same way at every level.
Varsity, JV and youth, or every squad in a club, learning the same system, while each coach can still adapt it for their team.
Available now
Plays shared across a program's coaches and players
Coach roles: the head coach decides who can publish
Player and parent logins, with a report for each program
Teams inside a program, each at its own level: plays shared by every level, or kept to one team
Players on more than one team; coaches assigned to their teams
A report for the whole program or one team at a time
In development
Editing a built play (today you rebuild it with your changes)
Program-wide admin controls
See ChalkTalk In Action
Real Coaching Complement. Real Flag Football IQ.
Real, Measurable Understanding.
High-low read
Smash
The hitch underneath, the corner route over the top. The QB reads one defender, the corner, and throws to the open one.
Crossers + QB run
Mesh
Two shallow crossers rub past each other against Cover 0, with the center sitting down and a QB scramble if the rusher overruns.
Motion and the run game
Fly Sweep
Jet motion, the handoff, a legal screen and the pitch option: flag's run game, phase by phase.
In the beta
Proven in basketball. New in flag football.
ChalkTalk's beta started in basketball, with youth, high school, club and college programs. They are beta participants, not paying customers. Flag football is new this season, and we're looking for our first programs.
Pilot programs
10
Coaches
25
Player logins
100
Plays built
200
Basketball beta, as of October 1, 2026. Player logins count sign-ins, not unique players.
Pricing
One annual price per program. No per-player fees.
Every plan includes the whole learning loop: interactive plays, 3D, defense, quizzes and the coach report. Plans differ by size and support. Flag football programs in the beta pay nothing until April 15, 2027.
Youth
from $199/ year
One team or a small youth program.
1 team, 2 coaches, 12 players
9 plays
Up to $299: more plays, priority support, onboarding
High school
from $499/ year
Varsity, JV and youth running one system.
3 teams, 7 coaches, 40 players
30 new plays a month per team, shared or by team
Up to $799: priority support, onboarding for every coach
Club / league
from $1,000/ year
Organizations with many squads.
7 teams, 18 coaches, 75 players
30 new plays a month per team, shared or by team
Up to $2,000: priority support, onboarding for every team
College
from $5,000/ year
Staff and players.
1 team, 12 staff, 15 players
30 new plays a month per team
Up to $10,000+: multiple programs, priority support, staff onboarding
Starting prices are what you pay at checkout. The higher end of each range adds more plays (youth), priority support and onboarding; we'll quote it on request. Teams inside a program (shared or team-only plays) are included. Bigger program? Talk to us.
Roadmap
What's live, and what's coming.
Live now
Play builder from a coach's description
Diagrams and motion, with the line of scrimmage
3D with realistic players, through any player's eyes, offense or defense
Defense: Cover 0 to 3, rushers, man and zone; NFL FLAG 5v5 for youth
Quizzes: what happens next, your own position's question, and reading the key defender
The QB's throw, judged from the field: leverage, space, the lane and the rusher
Game speed: the reads at game pace, against the clock
Coach report: results by phase and by player
"Reads to check" when you build: a throw the defense takes away, and who's open instead
Next
Editing a built play
Annual plans at checkout when the pilot ends
Later
Film sync: each phase matched to your game video
Opponent scouting walkthroughs
Beta
Still accepting limited beta testing programs
We're adding a small number of flag football programs to the free beta this season. Join now and the full product is free until April 15, 2027. Apply and we'll be in touch.
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